Green IT Initiative

“Green IT” refers to the idea that IT organizations can and should implement practices that are environmentally friendly. IT organizations’ increased attention to green IT has resulted from a number of factors, including: Rising energy costs, increased publicity regarding global warming, and increased legislation.

Rising Publicity around Global Warming Prompts IT Leaders to Consider “Energy Citizenship”

Global warming has become a major challenge to this beautiful earth. Some experts opine that this phenomenon is already showing effects in the climate change of different parts of the globe. But, there is no doubt that in very near future global warming is going to be a threat to all the living beings in earth. That is why concerns about global warming are increasing among many large companies and they are taking active steps as good corporate citizens who are now trying to adopt the “energy citizenship”. As the result IT executives are searching for proper ways to dispose of old or broken technology equipment and make their work spaces more nature friendly in order to help environment keep healthy. These are the appreciable gestures that large Data center managers are looking for possible greener sources of power, and IT equipment vendors are under equal pressure to use environment friendly materials in their components. According to a study by Lawrence Berkely National Laboratory 60% of all desktop PCs remain fully powered on nights and weekends thus contributing bad air in the environment while it could be checked with little careful effort.

Similarly, studies show that Carbon dioxide emissions due to the operation of servers and PCs mark 0.75% of the annual global total before factoring in emissions generated by cooling. This data has made energy consumption a factor within the larger idea of corporate social responsibility.7 George Rockett, Director of the UK Datacenter Networking Group, states that it is in companies’ best interests to do everything possible to avoid legal penalties and negative publicity, while promoting corporate social responsibility on green issues.

According to VMware CTO Steve Herrod most organizations originally set out to utilize virtualization technologies in their IT systems to consolidate servers and save power draw, virtualization almost invariably becomes a strategic asset for the organization. It’s interesting to note how tactical solutions can lead to strategic directions. In this case, virtualization technology was proposed as a tactical solution to consolidate servers and save power – steps to cut cost.

To take this to the next phase of adoption, the user takes these virtualized machines and treats them as a cluster of resources. Herrod further adds “It’s like the sum being better than each of the parts individually by allowing you to transparently failover between machines if one should go down, and to do load-balancing during the course of the day as the workload changes”. Focused on reducing IT infrastructure cost is what drove IT department to implement virtualization. That implementation has enabled the executives to view IT differently. Instead of getting intimidated by servers, load balancers, network routers etc, non technical executives can comfortably view IT Infrastructure as ‘resource’ cloud. Virtualization has thus created a layer of abstraction. Once the executives see IT infrastructure as a ‘resource’, they can now allocate that resource for maximum utilization. This in turn can enable the executives to look at IT as not just a cost center but as a resource center that can be deployed for maximize Return on Investment (ROI).

Thus knowingly or unknowingly, virtualization has enabled the executives to look at IT strategically.

We at Asteroid Venture, practice almost every possible measure to make our surroundings and our environment healthy and keep our mind alert not to generate pollution due to our IT business. As for example, we implement maximum virtualization, we purchase most power efficient machines, we do not use air conditioners in our work spaces, we use solar power for night light in our office building, and we grow flowers and vegetation around our office building and maintain indoor plants inside buildings. Doing so may not have visible positive impact in our environment, however it is definitely our honest effort to become ‘energy citizen’ and as such at least not contributing deteriorate health of our environment.